Discover a new way to look at social media marketing and branding with Malory Whitfield, no experience necessary!

Social media got you down? In this class, you’ll learn about what evergreen marketing is and how it offers a more peaceful alternative to the never-ending “hamster wheel” of social media. You'll discover & discuss ways to leverage evergreen marketing channels like SEO (search engine optimization), blogging, and Pinterest (it’s a search engine!), as well as email marketing plus local publicity & direct outreach to market your art and creative business.

About your instructor

Mallory has decades of experience speaking and performing on stages of all shapes and sizes, across the United States. She has participated in extensive speaking, acting, and performance training and is a Heroic Public Speaking Fellow. She’s been a frequent speaker at events like Dear Handmade Life’s Craftcation Conference and New Orleans Entrepreneur Week. Mallory has also worked with organizations like Affinity Plus Federal Credit Union, Citrin Cooperman, Vanderbilt University's Owen Center for Entrepreneurship, West Texas A&M University, Louisiana Small Business Development Center, Acadiana Chapter of the American Advertising Federation, Creative Education Foundation, New Orleans Jazz & Heritage Foundation, and many more.

As Adjunct Professor at Tulane University's School of Professional Advancement, she taught & developed classes on Digital Media Principles & Strategy and Creating Digital Content. Mallory is the founder of the Badass Creatives Marketing Accelerator, a mentorship and community for high-achieving, multi-passionate creative business owners.